Our Story

It all started in 2022 in the cozy suburbs of Toronto, Canada, with one simple mission: to create the world’s comfiest hoodie. We’re a small team with a big passion for bringing warmth, comfort, and cozy vibes to your everyday life. Our journey began with a love for lazy Sundays, chilly mornings, and those moments when you just want to wrap up in something soft. That's how fluffie was born.

What makes us different?

We spent over a year designing, crafting, and perfecting every detail of fluffie. From carefully choosing the softest materials to getting the fit just right, we wanted to create something truly special—more than just a hoodie, a feeling. With plush sherpa fleece inside and sleek arctic fleece outside, fluffie strikes the perfect balance between cozy and cool. Whether you're lounging at home or out and about, we’re proud to offer the ultimate in warmth and comfort.

What comes next?

We’re just getting started, and we plan on evolving to meet all your cozy needs. We’re excited to introduce new products to the lineup. We’re always dreaming up new ways to keep you snug and stylish, so stay tuned! The future's about to get fluffier.