Our Story

In 2022, we got tired of mediocre hoodies. So we started fluffie in Toronto with one goal: build something so soft and cozy you'd never want to leave it. We're a small team that believes comfort shouldn't mean looking like you gave up. Hence, the world's softest hoodie that actually photographs well.

What makes us different?

We spent over a year on this because we're on a mission: become the loungewear brand that refuses to settle. Not chasing hype, not cutting corners. Sherpa inside, arctic fleece outside, fit that works - because every detail matters. The fluffie is proof of our standard. It's the beginning of a brand that's here to change how people think about loungewear. Simple as that.

What comes next?

We're just getting started. More products, more colours, more ways to be aggressively comfortable. We're already dreaming up the next thing that'll make you wonder why you ever settled for anything less. Stay tuned. The future is about to get fluffier.