Privacy policy

Last updated: August 16, 2024

At Fluffie, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or interact with our services.

1. Information We Collect

Personal Information:

  • When you make a purchase or attempt to make a purchase through our site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • If you sign up for our newsletter or promotional emails, we collect your email address.
  • We may also collect additional information if you contact us for customer support.

Automatically Collected Information:

  • When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device.
  • As you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.
  • We may also automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies.

Information We Obtain from Third Parties:

  • We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf. This includes payment processors, fulfillment partners, and customer support providers.

2. How We Use Your Information

We use the personal information we collect to:

  • Process and fulfill your orders, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.
  • Communicate with you regarding your order or any inquiries you may have.
  • Provide you with information or advertising relating to our products or services, if you have opted to receive such communications.
  • Improve and optimize our website, including generating analytics about how our customers browse and interact with the site.
  • Marketing and Advertising: Use cookies and other tracking technologies to deliver targeted advertisements and promotional materials based on your browsing behavior and interests. We may also use your information to better tailor the Services and advertising on our site and other websites.
  • Security and Fraud Prevention: Detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

3. Sharing Your Information

We may share your personal information with third parties to help us use your information as described above. For example:

  • We use Shopify to power our online store—you can read more about how Shopify uses your personal information here: Shopify Privacy Policy.
  • We may share your information with vendors or other third parties who perform services on our behalf (e.g., payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • We may share your information with business and marketing partners to provide services and advertise to you.

We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience on our website, provide personalized content, and deliver targeted advertisements. Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier.

How We Use Cookies:

  • Necessary Cookies: These cookies are essential for the operation of our website and enable you to navigate and use its features.
  • Performance and Analytics Cookies: These cookies collect information about how you use our website, such as which pages you visit most often. This data helps us improve the website’s performance.
  • Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.
  • Targeting and Advertising Cookies: These cookies track your browsing habits and allow us to show you advertisements that are more relevant to your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

For more information about cookies and how to disable them, visit allaboutcookies.org.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you.
  • Correction: You can request that we correct any inaccurate or incomplete personal information.
  • Deletion: You can request that we delete your personal information, subject to certain exceptions.
  • Objection: You can object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
  • Opt-Out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or contacting us directly. You can also manage your cookie preferences through your browser settings.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Security

We take the security of your personal information seriously and use industry-standard measures to protect it. While we strive to ensure your data is secure, please note that no system can be guaranteed to be completely secure. We encourage you to take precautions to protect your personal information when using the Site and our Services.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by Fluffie. We are not responsible for the privacy practices or the content of such third-party websites. Your use of these third-party websites is at your own risk.

9. Children's Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a child under 18, we will delete such information from our records.

10. International Users

Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information may also be processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

11. Governing Law

This Privacy Policy and any disputes related to it shall be governed by and construed in accordance with the laws of Canada. By using our Site or Services, you agree that any legal matters or disputes will be subject to the jurisdiction of the courts of Canada.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Effective Date" at the top of this policy.

13. Contact Us

For more information about our privacy practices or if you have any questions, please contact us by email at support@getfluffie.com